Offer to take an active real estate agent you know, to lunch. In three steps.

1. The 7-second proposition:

Your two liner to Lulu (who might be a real estate agent herself, no matter):

“Lulu, I’m looking for some advice on a business I want to introduce to local real estate agents, and I’ll buy an active agent lunch to pick their brain. Do you know someone I might talk to?”

Why real estate agents?

“Because they like to sell. I want to talk to people who like to sell.”

2. Do NOT hit up the agent you take to lunch. Do not even consider them a prospect. See them as an advisor who will help you decide how to approach the realtors in your area.

3. At the lunch, here’s a little script you can use…remember it’s designed to elicit interest, not to tell all on the first date. A little mystery helps evoke curiosity.

“Here’s what I’d like to know. I represent an international (national) company that’s expanding in the area, and I’m looking for a key person to help us recruit and train a sales team. Someone with experience in marketing and who’s owned their own business before. Do you know any real estate agents I could talk to about that?”

Note “a key person.” That means someone special. Isn’t who you want, someone special who likes to sell?

You can expect questions, e.g. “What do you market?” which you can answer using your first date script…

The purpose of this experience is to help you educate yourself about questions real estaters are likely to bring up, so you can better plan for your next time out.

Here’s a popular audio, How To Recruit a Real Estate Pro. Good complement to the Art of Recruiting CD program here.

Here’s why real estate types (like me when I decided to do NM) might have an interest in your proposition.

P.S. If your first reaction is, “Oh I don’t know any real estate agent or anyone around here who knows one,” don’t do this reaching out method. Your brain is signaling you that it doesn’t want to do this, so do something else.

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