Kim’s Marketing Blog

“Recruiters: Dec 1, 2009. Adapt Or Risk Being Sued by the FTC.”

Money to Meaning FTC regs movie. TURN ON YER AUDIO.

Should you get tied up in your underwear about the new regs? Not. This is the fed’s attempt to protect consumers from big results claims that are extremely rare and unusual. Unsuspecting peeps should be told how rare those are, is all.  So now that will be required.

That’s big for Internet Marketers and MLMers who have led with the big claims for years.   Second, you’ll also be required to tell if you get paid for stuff you recommend – if you do get paid.  (We know why peeps have not been open about that up front – it makes their recommendation less valuable.)

It’s not rocket science.  That’s why I suggest you not get tangled up in your underwear about this. Obey two rules:

Rule 1: Present your business as if each prospect were your your favorite auntie or grandma. Would you take their last dollars by telling them it’s easy to make big money for their retirement?

Or, would you persuade her to buy something she doesn’t really need, without telling you are getting paid, because you need the money?

Rule 2. Golden Rule.  Do unto others…

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