Tips
Probably the best 5 minute marketing lesson ever, from Steve Jobs himself some 20 years ago. At the time this interview took place, he had just returned to Apple after being kicked out by the guy he had hired. The technology pundits of the day had given Apple up for dead.
For those who love to read these stunning words as I do, here’s the PDF. I made it for the Helper-Healer Marketer program members.
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Have you see Mr. Rogers’ 6.5 minute $20 million presentation to the U.S. Senate?
No hype, No promises. No big words. Nothing a 13-year old could not understand. Just a touching story. They gave him $20 million on the spot. Learning what to say and how to say it changes everything.
“Recruiters: Dec 1, 2009. Adapt Or Risk Being Sued by the FTC.”
Money to Meaning FTC regs movie. TURN ON YER AUDIO.
Should you get tied up in your underwear about the new regs? Not. This is the fed’s attempt to protect consumers from big results claims that are extremely rare and unusual. Unsuspecting peeps should be told how rare those are, is all. So now that will be required.
That’s big for Internet Marketers and MLMers who have led with the big claims for years. Second, you’ll also be required to tell if you get paid for stuff you recommend – if you do get paid. (We know why peeps have not been open about that up front – it makes their recommendation less valuable.)
It’s not rocket science. That’s why I suggest you not get tangled up in your underwear about this. Obey two rules:
Rule 1: Present your business as if each prospect were your your favorite auntie or grandma. Would you take their last dollars by telling them it’s easy to make big money for their retirement?
Or, would you persuade her to buy something she doesn’t really need, without telling you are getting paid, because you need the money?
Rule 2. Golden Rule. Do unto others…
FTC Docs you want your folks to use before they start telling their “truth”:
