The pukies have left the building. In their place are family and friends who are giving referrals and ordering product. Or at least asking for information instead of criticizing and heading for the door.

A Three Scripts grad, who had not had good experiences selling to family in the past, reports:

In the eight years I’ve been in marketing, my Mom has never shown interest in any product I’ve ever sold. Sure, she’d say,’Oh that’s nice honey,’ but she never bought. Then I changed my approach like you taught us in class, and after my 30-second script, she said “Order me some of that.” I was in shock

– Spencer L., ForMor

Many more members of the ongoing Study Halls are going to their warm market and reporting much more pleasant experiences and shock at their good results.

Ruth Ann of Mannatech spoke to 50 in her warm market and got 9 orders, for a total of about $900 in volume. She commented:

I could tell there was some reserve during the script. but when I said the last line ['Do you know anyone who might like to know about a product like that?'], I could feel them relaxing over the phone

Jan H. of Melaleuca talked to 43 friends and family members and got 3 new customers, 8 referrals and 6 people who said they’d give Jan’s number to others. So, while she got the “cold ear” from some, she told the group:

the results make me feel great.

Sandra of Isagenix talked with 13 people and got 2 long term autoship customers and 3 referrals, one of whom is a health club owner. She said:

Nothing like this has ever happened to me before. It’s fun to work now.

And John P. of Mannatech reports to date that after three months of calling friends and relatives, he and an associate have gotten 60 customers. He says:

My whole attitude is different I have never called these people. I’ve never known what to say to them. Now it’s so easy to share this with people

Guess what new thing John, Sandra, Jan, Joan, Ruth Ann and Spencer have been saying to get these reactions?

Your First Date Script (FDS) is in response to someone who just asked you “What do you do?” So, your opener is: “I market a product for someone who” But, when you go first — when you’re the one opening the conversation or sending the email or letter — your opener is:

More Excerpts

• First Foreword: To Network Marketers
• First Agreement
• Second Agreement
• Third Agreement
• Forget Their Hot Button
• The Launch
• Deadly Distractions
• Three Tips To Keep Them Listening
• Warm Market

COPYRIGHT Kim Klaver 2004-2009