Search
Get Kim’s Marketing Tips

A newsletter for someone who wants to learn how to talk to people without turning them off.

Email:

Ms. Stud's Electronic Library

Edith Wharton

Edith Wharton
by Hermione Lee

Portrait of a Lady indeed.

The Elements of Style Illustrated

The Elements of Style Illustrated
by William Strunk Jr.

Learn to write so your ideas aren’t prejudged…

The Omnivore’s Dilemma: A Natural History of Four Meals

The Omnivore’s Dilemma: A Natural History of Four Meals
by Michael Pollan

May change the way you feel about food.

Mindset: The New Psychology of Success

Mindset: The New Psychology of Success
by Carol Dweck

The difference between success and failure “is not ability: it’s whether you look at ability as something inherent that needs to be demonstrated or as something that can be developed.”

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
by Rex Briggs

Here’s how to make sure your advertising dollars aren’t wasted…

The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson

The many niches Anderson finds are ideal for network marketers in marketing their favorite products.

PostSecret: Extraordinary Confessions from Ordinary Lives

PostSecret: Extraordinary Confessions from Ordinary Lives
by Frank Warren

This book has not yet been reviewed.

Stumbling on Happiness

Stumbling on Happiness
by Daniel Gilbert

“Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong.In his witty and engaging new book, Harvard professor Gilbert reveals his take on how our minds work, and how the limitations of our imaginations may be getting in the way of our ability to know what happiness is. Sound quirky and interesting?” (D Durham)

Seven Habits of Highly Effective People: Restoring the Character Ethic

Seven Habits of Highly Effective People: Restoring the Character Ethic
by Stephen R. Covey

Best seller. “IN MORE THAN 25 YEARS of working with people in business, university, and marriage and family settings, I have come in contact with many individuals…”

Naked in the Boardroom: A CEO Bares Her Secrets So You Can Transform Your Career

Naked in the Boardroom: A CEO Bares Her Secrets So You Can Transform Your Career
by Robin Wolaner

“Success follows when you use what you’ve got. You will succeed
because of, not in spite of, your personal traits.”

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen

Stealing Corporate Savvy to Sell Just Causes. Wonderful tips that a networker, who wants to make a difference in the lives of others, can use…

Beating the Odds in Small Business

Beating the Odds in Small Business
by Tom Culley

“Statistics show that about 750,000 new businesses are started every year in the United States…” Very good tips for networkers also.

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
by Steven D. Levitt

Delightful and eyeopening perspectives on things that affect you everyday.

The Cambridge Handbook of Expertise and Expert Performance (Cambridge Handbooks in Psychology)

The Cambridge Handbook of Expertise and Expert Performance (Cambridge Handbooks in Psychology)
by Neil Charness , Paul J. Feltovich, Robert R. Hoffman, K. Anders Ericsson

900 page treatise on a most intriguing topic for anyone in business for themselves, or who wants to know the secret to excell and be a star.

Food Your Miracle Medicine: How Food Can Prevent and Treat Over 100 Symptoms and Problems

Food Your Miracle Medicine: How Food Can Prevent and Treat Over 100 Symptoms and Problems
by Jean Carper

Tips to help someone eat to maximize their health and reduce the risks of degenerative diseases that plague humans in the 21st century .

Coercion: Why We Listen to What

Coercion: Why We Listen to What
by Douglas Rushkoff

“An eye-opening, perhaps even life-changing view into how our arms are twisted into buying, doing, and believing based on blind faith and subtle deception. ..” Review from Silicon Alley Reporter…

The Cluetrain Manifesto: The End of Business as Usual

The Cluetrain Manifesto: The End of Business as Usual
by Christopher Locke, Rick Levine, Doc Searls, David Weinberger

Learn how to talk to real people, yes prospects, so they feel special. Follow the 10 presentation tenets here and all should be well…

Don’t Think of an Elephant: Know Your Values and Frame the Debate–The Essential Guide for Progress

Don’t Think of an Elephant: Know Your Values and Frame the Debate–The Essential Guide for Progress
by George Lakoff

First rate look into how we often stand by our beliefs despite facts. This is both good and bad. Good arguments here to know your values first, then frame the debate or discussion using the right language.

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble, Shel Israel

How blogs are changing the way businesses talk with customers. Wonderful way to expand your business without advertising.

Dave Barry’s Money Secrets: Like: Why Is There a Giant Eyeball on the Dollar?

Dave Barry’s Money Secrets: Like: Why Is There a Giant Eyeball on the Dollar?
by Dave Barry

“Ask yourself this question: Could you use an extra $200 million or more in income per year? Here’s how…” and more such hilarious fun, particularly relaxing if you’ve had it with hype and love to laugh.

Get Back in the Box: How Being Great at What You Do Is Great for Business

Get Back in the Box: How Being Great at What You Do Is Great for Business
by Douglas Rushkoff

Fall in love with you got into your business for to begin with, so you can have fun playing the game again. Eye opening observations that you can use to add fun back into your business.

Buddhism: A Concise Introduction

Buddhism: A Concise Introduction
by Huston Smith

A wonderful read with stories that helped me in my thinking today, some 2500 years later. I met Huston Smith last year when I attended a lecture he gave. I was thrilled to spend a few private moments with him. He was 87, and still spreading the word about how religions, practiced the way they were intended, have been very good for the human race.

The Soul of Christianity: Restoring the Great Tradition (Plus)

The Soul of Christianity: Restoring the Great Tradition (Plus)
by Huston Smith

He not only presents his own beliefs, but why religious beliefs (the way the religions were meant to be practiced – as sources of goodness and kindness – matter in today’s secular world.

The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable

The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
by The Group of 33, Seth Godin

33 short pieces on how one can make their marketing efforts well, remarkable. Quick and good read. Useful tips I used immediately.

We the Media: Grassroots Journalism By the People, For the People

We the Media: Grassroots Journalism By the People, For the People
by Dan Gillmor

A wonderful read for those of us who write and express what we care about for a living. Gillmor is a journalist himself, who is using blogs and all kinds of Internet means to encourage others to do the same. Individuals have had significant impact on what is reported today, which is a good thing. The powers that be cannot keep things hidden like before, because everyone has access to others through their websites and blogs.

Devils Guide to Hollywood

Devils Guide to Hollywood
by Joe Eszterhas

Insider account account of the days the author made $3 million for writing a screenplay. Some profanity. Total fun, maddening and eye-opening.

Crush It!: Why NOW Is the Time to Cash In on Your Passion

Crush It!: Why NOW Is the Time to Cash In on Your Passion
by Gary Vaynerchuk

This guy built a small wine store in New Jersey to one of the biggest online wine sales success stories in the business world today. Why? Because he LOVES wines, LOVES telling what’s cool and affordable and would do it if he made anything or not. He definitely “ignores everybody” and because of it, is himself.

If you want to be yourself and ignore everyone else, this book is for you. On pre-order. Get in line right now.

Guide to Wealth Attraction for Entrepreneurs

Guide to Wealth Attraction for Entrepreneurs
by Dan Kennedy

Wonderful tips that suggest slight changes, and a few big, that I’m doing each day.

I never really knew much about this guy…but now I will get his other books.

Outliers: The Story of Success

Outliers: The Story of Success
by Malcolm Gladwell

So far a 10 – The book makes it plain that big success cannot be as easily copied by someone else – i.e. predicted to occur for someone else doing what seem to be the same things. Perhaps that will help those who aren’t making it realize it’s not all them…nor can those making it big claim too much credit.

Gandhi An Autobiography:  The Story of My Experiments With Truth

Gandhi An Autobiography: The Story of My Experiments With Truth
by Mohandas Karamchand (Mahatma) Gandhi, Mahadev H. Desai

Stunning look over the shoulder of one of the worlds most unusual and most truly religious people to walk the earth during our times (versus thousands of years ago). How he came to develop his beliefs and habits is the most wonderful image I can recall because he is learning as he goes.

The most important book on how to live and add to the lives of others, including those very different from me, that I have read. Stunning. Seeking to give justice first to others, is one of the most surprising and wonderful lessons in the book that he practices throughout. Amazing what a difference it makes in getting things done when you don’t think your point of view is the only one that really matters, and that the others are just plain wrong or ill-informed. Oi vey.

The Elements of Style

The Elements of Style
by William/ White, E. B. Strunk

This book has not yet been reviewed.

The Elements of Style: 50th Anniversary Edition

The Elements of Style: 50th Anniversary Edition
by William Strunk, E. B. White

Excellent reminder reading. So easy to forget little things that make a big fat difference when I’m in a hurry to make a point and persuade. Sigh.

How to Write a Screenplay in 10 Weeks

How to Write a Screenplay in 10 Weeks
by Marilyn Horowitz

This book has not yet been reviewed.

Bhagavad Gita: A New Translation

Bhagavad Gita: A New Translation
by Unknown

The life pirnciple of this poem is to do your thing without hankering for rewards. Not that you won’t have them, but that you do the thing without the hankering. Because it’s your calling to do something, whatever it is. Hankering for rewards of our actions leads to disappointment when we don’t receive, and worse, to compromises of principles in order to get them. Wonderful read. Wonderful practice.

The 50th Law

The 50th Law
by 50 Cent, Robert Greene

From the excerpts this looks like a good, motivational and different kind of read. Can’t wait to get it.

American Screenwriters / the Insider’s Look at the Art, the Craft, and the Business of Writing Movi

American Screenwriters / the Insider’s Look at the Art, the Craft, and the Business of Writing Movi
by Karl Schanzer, Thomas Lee Wright

This book has not yet been reviewed.

The Cambridge Handbook of Expertise and Expert Performance (Cambridge Handbooks in Psychology)

The Cambridge Handbook of Expertise and Expert Performance (Cambridge Handbooks in Psychology)
by Ericsson et al

Wonderful stories showing how talent AND practice are what’s required for peak performance. That, and loving the thing enough that one will practice until, to reach their peak performance.

Think and Grow Rich: The Landmark Bestseller–Now Revised and Updated for the 21st Century

Think and Grow Rich: The Landmark Bestseller–Now Revised and Updated for the 21st Century
by Napoleon Hill, Arthur Pell

Wonderful way to start your live over at anytime.

Live Like Your Nail Color Even If You Have Naked Nails: Discovering Sanity, Confidence, and Fun at t

Live Like Your Nail Color Even If You Have Naked Nails: Discovering Sanity, Confidence, and Fun at t
by Mary Foley

Sounds fun and inspiring in a light hearted way. Ready for that. You?

Complications: A Surgeon’s Notes on an Imperfect Science

Complications: A Surgeon’s Notes on an Imperfect Science
by Atul Gawande

Startling – things you don’t want to know about medicine and the training of doctors, but must know and cannot put down. Fabulous read.

Words That Work: It’s Not What You Say, It’s What People Hear

Words That Work: It’s Not What You Say, It’s What People Hear
by Frank I. Luntz

If you’ve ever wanted to know what the right words can do, this is the book for you. The guy has changed the face of politics and can help you with your business as well.

The Essential Gandhi: An Anthology of His Writings on His Life, Work, and Ideas

The Essential Gandhi: An Anthology of His Writings on His Life, Work, and Ideas
by Mahatma Gandhi, M.K.Gandhi, Gandhi

Belief changing. Amazing how easy it is to become a slave to life’s gratifications when they don’t stay and I can’t predict them in any event. So instead, I am learning to focus on what makes me better and be more useful for its own sake.