If My Product’s So Great, How Come I Can’t Sell It?
From the preface to networkers…
This is a book about customer acquisition. Long term, loyal, monthly customers; not one-time retail sales. The kind of customer who looks forward to seeing whatever new stuff your company comes out with. Like me. I love to hear about anything new Apple is coming out with, and buy lots of it. Im a big fan. And to this day, I still take the nutritional product I loved and marketed ten years ago.
But, how many of you have been told its a waste of time to go after customers? That the money is in the recruiting of business builders? Hmm. How many of you have succeeded in finding those entrepreneurs? And in keeping them?
Network marketing is perhaps the only business where one has to justify going after customers. In every other business, customers are sacred. Companies do everything they can to woo and keep them. Nordstrom, for example, has built their entire business by offering outrageously good customer service.
Whats the story here? Why are customers at the low end of everyone’s totem pole in the network marketing business?
Sodden thought: Maybe peeps don’t the products if they’re not also selling them? Or most companies just don’t pay enough on customers to make it worth the rep’s while? Sigh.
This is the first thing I bought from Kim Klaver and it was the thing that changed me and the way I promote my product.
When I had my own script I could speak to anyone without coming across as a sales person. It felt great to talk normal to people and get referrals from friends and family.
To make it all easy here’s what I learned to do:
Talk in words that my 8-year-old son could understand! If he didn’t get it I knew people would tune me out and avoid me.
This is the best money I’ve spent for marketing training, it works if you follow through and write your scripts and read the book from cover to cover!
I highly recommend this book to all my team.
You rock Kim.
Hi Kim,
I have just bought your book and have entirely changed the way I approach people. This book is highly recommended for both experienced and newbie network marketer.
And oh, btw. I also found your secret link for the ebook hunt that you posted. I wish I knew this was going to happen so that I could have had it for free. LOL! Thanks again Kim.