Orange Book
“If My Product’s So Great, How Come I Can’t Sell It?”
From the Preface to Networkers…
This is a book about customer acquisition. Long term, loyal, monthly customers; not one-time retail sales. The kind of customer who looks forward to seeing whatever new stuff your company comes out with. Like me. I love to hear about anything new Apple is coming out with, and buy lots of it. I’m a big fan. And to this day, I still take the nutritional product I loved and marketed ten years ago.
But, how many of you have been told its a waste of time to go after customers? That the money is in the recruiting of business builders? Hmm. How many of you have succeeded in finding those entrepreneurs? And in keeping them?
Network marketing is perhaps the only business where one has to justify going after customers. In every other business, customers are sacred. Companies do everything they can to woo and keep them. Nordstrom, for example, has built their entire business by offering outrageously good customer service.
Whats the story here? Why are customers at the low end of everyone’s totem pole in the network marketing business?
Sodden thought: Maybe peeps don’t use the products if they’re not also selling them? Or most companies just don’t pay enough on customers to make it worth the rep’s while? Sigh.
This is the first thing I bought from Kim Klaver and it was the thing that changed me and the way I promote my product.
When I had my own script I could speak to anyone without coming across as a sales person. It felt great to talk normal to people and get referrals from friends and family.
To make it all easy here’s what I learned to do:
Talk in words that my 8-year-old son could understand! If he didn’t get it I knew people would tune me out and avoid me.
This is the best money I’ve spent for marketing training, it works if you follow through and write your scripts and read the book from cover to cover!
I highly recommend this book to all my team.
You rock Kim.
Hi Kim,
I have just bought your book and have entirely changed the way I approach people. This book is highly recommended for both experienced and newbie network marketer.
And oh, btw. I also found your secret link for the ebook hunt that you posted. I wish I knew this was going to happen so that I could have had it for free. LOL! Thanks again Kim.
Hi Kim.
Thanks for the things you are doing for the network marketing industry.
Thanks for who you are.
Yaniv
Jan 31, 2011
Thank you so much for your information on these live classes. YOU HAVE CHANGED MY BUSINESS IN JUST TWO SHORT DAYS! My upline from Boresha is buying your books and sending it to all of us new to MLM. Your book “If My Product Is So Great How Come I Can’t Sell.” Well after reading your book, I can see why after a short 4 months of trying to sell my product, I haven’t been successful!!
I am very excited to be putting together my first script and will be refining and using it this week cold calling. It was our homework for our weekly meeting with our UPLINE, and will be discussing the different chapters on a weekly basis.
Thank you for giving direction to people like myself, who have been successful in Corporate America but haven’t had a clue about MLM. The word Network is appropriate because I have never WORKED so hard!! Now, after being halfway through your book, I feel I have a forward direction that really makes sense.
So please put me on a list, if you have one, for your recorded classes as well as any future live classes. I am working on a Customer oriented website separate from the Company replicated site, but have put a “hold” on this until I am finished with Chapter 21 in your book. Yes, you are correct no one talks about getting Customers until, that is, I read your book. I feel like you have turned on the light of how to properly handle marketing these life changing products!
Thanks for responding to my prior inquiry, as I know how busy you must be.
Have a great week!
Deborah Hollander
I would like to buy several of your marketing materials . I read somewhere about 100 customers in 50 days or something like that . Please call me 719-251-8211 cell or you can reach me at my sign shop 719-542-3315. My first love is network marketing and helping people join me on the body by vi challenge. I enjoy reading everything on your website and learning from you. Thanks Charlie DeHerrera
This is an awesome resource.
I own and internalize the content in it & highly recommend it.
- Regards,
Warren Little
http://www.NetworkMarketingSolutions.info
772-971-8637